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The Need for Responsive Web Design

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With more people using their smartphones and tablets for tasks that only used to be possible on desktop, it has become increasingly important to create a website that works across multiple platforms and caters to the needs and requirements of customers. In basic terms, having a responsive web design for Singaporean businesses means a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet or desktop computer, the website will remain user-friendly and respond to the changing environment. Rather than having separate desktop and mobile versions of a site, the solution is a single design that can handle both types of users; this is responsive website design.

Responsive Web Design is a method of web application development and coding a website in Singapore such that the website provides a prime viewing experience across a wide range of devices, from mobile phones through to desktop computers. The sites are designed with an aim to increase ease of reading and navigation with a minimum of scrolling, resizing and panning.

Responsive websites are developed by web design companies in Singapore using intelligent coding which helps the website determine what device it is being viewed on, it can then alter itself to fit to the screen size without any distortion. The fact that responsive websites are adaptable means they can offer the same fantastic user experience, no matter what device they are being viewed on.

Take a step outside. And you can see almost everybody using a smart phone. The chances are you can and whether you like it or not this tendency for people to be joined at the hip with their mobile device is here to stay. In spite of this, there are still many businesses that have not yet picked up on this trend of ever increasing percentages of mobile and tablet Internet users. Increasing use of the Internet and proliferation of web applications on tablet and mobile devices has been the driving force behind the development of responsive websites. Previous to this, users would either have to browse the standard desktop site or be re-directed to a device specific site, having a responsive design means one site can be implemented across multiple devices.

Over 195 Million tablet devices were sold in 2013, meaning that responsive design has never been so important for those looking to optimize their online content. Some of the clients are already experiencing over 40% traffic from tablet and mobile devices, with such a strong commercial imperative to accommodate the smaller screen size in a unified design it is impossible to ignore.

Not so long ago Google announced that having a responsive web design can help improve the SEO of a site. Why does Google favor responsive design? The main reason it that they use a single URL, making it much easier for them to crawl and index the content within the domain.

They also offer a better user experience and as you should know by now, user experience is high on Google’s list of SEO criteria. If the biggest search engine in the world says responsive web design is important, then it is it then. Google understand that unhappy visitors will go elsewhere, meaning that bounce rates increase and the site will not rank well within mobile searches.

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